The Mission of J Associates
The J Associates, a women’s auxiliary, supports the St. Louis Jewish Community Center by promoting public awareness and fundraising through activities that foster camaraderie, develop leadership and inspire Jewish values.
The J Associates is a support auxiliary of the Jewish Community Center of St. Louis. Socializing and working together to help those in need builds lifelong friendships, and through these friendships, their work to support programs and events at the J has become a trademark of the J Associates organization. With the dedication and commitment of over 550 members, the J Associates continue to make a difference in the lives of so many.
Part of the mission of this dynamic organization is to raise money, which is then allocated annually to departments at the J. These departments then use the funds for scholarships and programs. Impacting all ages from infants to the frail elderly, the J Associates have contributed to important programs such as Home Delivered Meals, Theatre Unlimited for adults with special needs, early childhood services, J Day Camps and more.
Beginning in 1985 as a small group of caring women who saw a need for volunteer help at the J gift shop, the J Associates has grown to an organization of more than 500 members who have allocated nearly one million dollars! The J Associates members have a wonderful time, combining social activities and raising money to help others while building camaraderie and making new contacts and friends. Through exciting events such as Dancing in the Loop, Lip Sync Live and BBB (Boutique, Brunch & Bunches of Games), events at St. Louis’ hottest locations and dynamic speakers, the members of J Associates are a diverse group who give back to the St. Louis community.
J Associates Virtual Membership Event
Tuesday, October 19, 10:30am
Learn how to make ordinary food look extraordinary!
No cost to attend.
Fabulous Feud Live – J Associates Edition
Saturday, March 12, 2022
In the same spirit as the popular television game show Family Feud, Fabulous Feud Live: J Associates Edition will feature families from our community who will team up and square off against each other to play “The Feud,” hosted by St. Louis celebrity, Ben Nordstrom.
Become a J Associates Member or Renew Today
Thank you for your J Associates membership.
J Associates Dues Options:
- Annual Membership: $36
- Lifetime Membership: $360 (one-time payment)
Bess and Max Broder met at a dance more than 71 years ago at the YMHA, the predecessor of the J. That was tje beginning of many decades and three generations of involvement at the J for the Broder and Potashnick families. Activities at the J that were significant to family members included Camp Hawthorn, Camp Sabra, day camps, sports, BBYO and J Associates.
Upon the passing of Bess and Max Broder, their children, Barry, Bruce and Bobbi Potashnick created the Bess and Max Broder J Associates Endowment Fund that is designated to be dispersed to the annual allocations of J Associates. The family felt that J Associates was the best instrument to distribute funds to multiple significant programs throughout the J. The family is proud to be the first and only J Associates Endowment Fund.
President: Debbie Lefton
Vice President, Development: Amy Bennett
Vice President, Allocations: Karen Smoller
Vice President, Membership: Carol B. Blinder
Vice President, Programming: Laurie Berwald
Treasurer: Jill Mannis
Recording Secretary: Jennifer Rosenthal
Community Relations Secretary: Kim Goldenberg
Corresponding Secretary: Amy Gallant
Retention Secretary: Marcy Mamroth
Parliamentarian: Jody Waldman
Immediate Past President: Judy Schwartz Jaffe*
Appointment: Laurie Chod*
Appointment: Tracey Singer*
Susie T. Hoffman