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Jewish Community Center

J Associates

The Mission of J Associates

The J Associates, a women’s auxiliary, supports the St. Louis Jewish Community Center by promoting public awareness and fundraising through activities that foster camaraderie, develop leadership and inspire Jewish values.

For more information on J Associates, please contact Chelsea Leon for more information.

Upcoming J Associates Events

Check back later for more upcoming events!

Become a J Associate or Renew Today

J Associates Dues Options:

  • Annual Membership: $36
  • Lifetime Membership: $360 (one-time payment)

Join or Renew Membership


Tributes are a special way to show gratitude, respect, or admiration to important people in your life. By supporting the J Associates, you also support the St. Louis Jewish Community Center! We are honored that you have selected the J to celebrate or commemorate loved ones in your life. When you send a tribute, you can send your support to the J Associates by selecting “J Associates” or “Bess & Max Broder J Associates Fund” in the drop-down menu. You can also find a helpful form here to explain the options available when making a tribute.

Make a Tribute or Donate

Learn More About J Associates

The J Associates is a support auxiliary of the Jewish Community Center of St. Louis. Socializing and working together to help those in need builds lifelong friendships, and through these friendships, their work to support programs and events at the J has become a trademark of the J Associates organization. With the dedication and commitment of over 550 members, the J Associates continue to make a difference in the lives of so many.

Part of the mission of this dynamic organization is to raise money, which is then allocated annually to departments at the J. These departments then use the funds for scholarships and programs. Impacting all ages from infants to the elderly, the J Associates have contributed to important programs such as Home Delivered Meals, Theatre Unlimited for adults with special needs, early childhood services, J Day Camps and more.

Beginning in 1985 as a small group of caring women who saw a need for volunteer help at the J gift shop, the J Associates has grown to an organization of more than 500 members who have allocated nearly two million dollars! The J Associates members have a wonderful time, combining social activities and raising money to help others while building camaraderie and making new contacts and friends. Through exciting events such as Dancing in the Loop, Lip Sync Live and Fabulous Feud Live and dynamic speakers, the members of J Associates are a robust group who give back to the St. Louis community.

The Bess and Max Broder J Associates Tribute Fund

Bess and Max Broder met at a dance more than 71 years ago at the YMHA, the predecessor of the J. That was the beginning of many decades and three generations of involvement at the J for the Broder and Potashnick families. Activities at the J that were significant to family members included Camp Hawthorn, Camp Sabra, day camps, sports, BBYO and J Associates.

Upon the passing of Bess and Max Broder, their children, Barry, Bruce and Bobbi Potashnick created the Bess and Max Broder J Associates Endowment Fund that is designated to be dispersed to the annual allocations of J Associates. The family felt that J Associates was the best instrument to distribute funds to multiple significant programs throughout the J. The family is proud to be the first and only J Associates Endowment Fund.

J Associates Board Information

Please note these are for J Associates ONLY. Please contact Julie Gibbs for access.

Executive Committee

President: Amy Bennett
Vice President, Development: Julie Sandler
Vice President, Allocations: Jennifer Rosenthal
Vice President, Membership: Alison Seidler
Vice President, Programming: Amy Gallant
Treasurer: Amy Garland
Recording Secretary: Marcy Mamroth
Community Relations Secretary: Lisa Gubernik
Corresponding Secretary: Erin Schuver
Retention Secretary: Tanya Carter
Parliamentarian: Tracey Singer*
Immediate Past President: Jennnifer Deutsch*
Appointment: Debbie Lefton*
Appointment: Judy Schwartz Jaffe*

General Board

Bette Abeles*
Penny Alper*
Barbara Bindler*
Carol B. Blinder
Laurie Chod*
Stacey Deutsch
Valerie Elfanbaum
Julie Flom
Wendy Gellman
Wilma Gerstein*
Kim Goldenberg
Rhonnie Goldfader*

Gay Guller
Stacy Hirsch
Susie T. Hoffman
Susie Horowitz
Mindy Horwitz
Barbara Kahn
Kathy Karasick
Susan Kemppainen
Elise Krug
Amy Lampert
Roz Libanoff*
Jill Mannis
Brenda Pereles*
Mary Pomerantz*
Bobbi Potashnick*
Ann Reif
Stephanie Samuels*
Francine Schraier*
Karen Sliverman
Shana Singer
Abbey Small
Karen Smoller
Jody Waldman
Lisa Warticovschi
Rochelle Weiss*
Eleanor Wolff*
Julie Yawitz

*Past Presidents