Welcome to the J!


The J is thrilled to welcome three new members to their executive team: Nicole Hawkins, Chief Operations Officer; Tracy Bowler, Director of Marketing and Communications; and Andy Berman, Director of Fitness and Membership.

Nicole Hawkins has joined the J in the role of Chief Operations Officer. Nicole hails from the St. Louis Area Foodbank, where she served as Vice President of Community Impact and Innovation. She also spent time at AAIM Employers’ Association and the American Red Cross of Eastern Missouri. In her new role, Nicole will support the J’s efforts to become more strategic in their working approach and will be instrumental in the transition to a new CEO in the coming months.

Tracy Bowler joins the J as our new Director of Marketing and Communications. Tracy also spent time at the St. Louis Area Foodbank where she served in a similar capacity as Director of Marketing and Communications. She also spent time in a similar role at Chaminade College Preparatory School and at Schnuck Markets, where she was Vice President, Marketing Operations. In her new role, Tracy will lead all marketing and communications initiatives for the J.

Andy Berman is our new Director of Fitness and Membership, with responsibility for all membership sales and fitness operations. Andy has more than 26 years in the fitness industry, most recently in Atlanta at Iron Tribe. Although Andy is relocating, St. Louis is a familiar place to him as he lived in St. Louis when serving as General Manager of the Clayton location of Wellbridge Athletic Club.

The J and their community are excited to welcome all three of these great new additions to the J family!